Table of Contents
Digital Development Process of Film and TV animation
In recent years, the digital development process of film and television animation has been accelerating. From large national events to small advertising or publicity forms around me, these digital film and television animations are now being adopted.
During the 2010 Guangzhou Asian Games, the Asian Games city promotional film showed the profound cultural heritage of the city of Guangzhou. The three-dimensional virtual simulation information system of the Asian Games venues allows people to intuitively understand the details of the venues, and at the same time, they can swim unimpeded in the major venues and experience the grandeur of each venue building immersively. At the opening ceremony, the colorful images on the eight large LED displays created a dreamlike on-site effect. In the Museum of the Nanyue Palace, the restoration of historical relics in three-dimensional film and television animation is vivid and lifelike, as if it were taken, and fully shows the historical changes of Guangzhou for more than 2,000 years. These are all innovative experiences brought by digital film and television animation display.
With the extension of computers in the field of film and television and the increase of production software, 3D digital imaging technology has broken the limitations of film and television shooting, and made up for the lack of shooting in terms of visual effects. To a certain extent, the cost of computer production is far more than the actual shooting. The cost is much lower. At the same time, it saves time for the crew due to budget costs, location weather, and seasonal changes.
The computer equipment hardware for producing special effects animations for film and television are all 3D digital workstations. The production staff are specialized in computer, film and television, art, film, music, etc. Film and television three-dimensional animation can express vividly from simple film and television special effects to complex film and television three-dimensional scenes.
Advantages of digital display of film and television animation
Vision is the fastest way for humans to obtain information. An image contains countless information points, and obtaining this information by looking at the picture can be completed in an instant. If it is expressed in words or language, it not only takes a lot of time, but also easily leads to omissions and misunderstandings. Therefore, the digital display of film and television animation uses visual images to establish a high-speed channel for communication between virtual information and the real world.
At present, this advantage of digital display of film and television animation has been widely used in the display of the real estate industry. Developers use virtual three-dimensional film and television animation to visually display the real estate, so that consumers can see and buy with confidence.
- The digital display of film and television animation has a rich display method, which can bring a profound experience.
The combination of digital image content and various hardware can derive a variety of display forms. Digital sand table, the combination of digital image content and sand table model not only allows the audience to see the three-dimensional model, but also fully understand the various information of the area through the image content. The 360-degree surround screen display system, the screen surrounds the audience, with shocking three-dimensional image content, you can create a deep immersive experience.
- The digital display of film and television animation uses less space to show more information.
In the digital display of film and television animation, one LCD screen can display the information of countless exhibition boards, and can also adopt dynamic screen content and interactive mode, which not only saves a lot of space, but also displays more vividly.
- The digital display of film and television animation is applied to a wider field.
The digital display of film and television animation has greatly surpassed the traditional display mode in terms of content and effect, and has completely surpassed the scope of traditional display in the application field. At present, it has been widely used in real estate display, digital city, historical site restoration, virtual tour, event special effects, project rehearsal, and industrial simulation.
The origin of the digital display of film and television animation can be traced back to the early 1990s. The emergence of 3D renderings is considered to be the earliest form of digital display, and it is mainly used in the architectural expression of the real estate industry. Architectural rendering and architectural modeling must first consider the form of film and television animation. By the end of the 1990s, the use of 3D film and television animation made the display more exciting, richer in content, and more widely used, and it really began to form the embryonic form of the industry. With the widespread application of digital display of film and television animation, the concept of digital display of film and television animation has gradually become clear, and the independent industry form has begun to be recognized by people.
The Development Trend of Film and TV Animation
- “Numerical Value of Film, Animation and Communication Media”
With the development of hardware devices, the carriers for transmitting animation are increasing rapidly. In addition to traditional TVs, movies, the Internet, mobile phones and other mobile devices have the function of playing multimedia files, which provides a broad platform for animation creation. However, the increase in animation output will inevitably bring about problems such as the extension of the production cycle, the expansion of manpower consumption, and the control of costs. Therefore, the improvement of animation technology is imperative.
- “Paperless production process of film and television animation”
This is the second trend in the development of animation. The advantage of the paperless animation process is to greatly improve production efficiency, and through the gradual simplification of the software, more animation enthusiasts can make their own animations.
- “Computer three-dimensional film and television animation”
The popularity of 3D animation continues to heat up. Although the audience in the future will not be satisfied with just watching the 3D matrix, it is undeniable that digital is the full arrival of the era. It can be predicted that in the future, animation will look forward to more diversified development, and digital technology will definitely help us reduce the cumbersome procedures of the production process, allowing us to renew and better achieve the desired audio-visual effect. An imaginative character; technology is a tool to assist humans, and creativity is the most precious treasure of animators.
The development status of the animation industry
Market resources are abundant, local industries are immature, and human resources are seriously insufficient.
Animation and multimedia industries have the characteristics of today’s knowledge economy, involving culture, art, technology, media, publishing, commerce and other industries. In Europe, America, Japan, South Korea and other countries, a complete and mature industrial chain has been formed, and a virtuous cycle structure of input and output has been formed, which has brought considerable economic and social benefits to the animation and multimedia industries.
In 2005, the global animation industry output value reached 250 billion US dollars, while the output value of peripheral derivative products related to the online game and animation industry was more than 500 billion US dollars. In recent years, China’s animation market has also been developing rapidly. As far as the online game industry is concerned, according to the latest “2004 China Online Game Research Report” released by iResearch, the scale of China’s online game market in 2001 It was only 370 million yuan. In 2003, it reached 2.55 billion yuan. In 2004, it reached 3.91 billion yuan, an increase of 46% over 2003. By 2006, the market size of online games in China had exceeded RMB 8 billion, that is, from 2001 to 2006, the compound annual growth rate reached 92%.
Although we have a huge market, we have not been able to develop our own related industries. A survey shows that among teenagers’ favorite animation works, Japanese and Korean animation accounts for 60%, European and American animation accounts for 29%, and the proportion of original animation in Mainland China, Hong Kong and Taiwan is only 11%. Japanese and Korean products account for Chinese online games. The main location of the product. The reason is that in addition to the economic operation mechanism and development level, the main bottleneck is the lack of professional talents in various film and television animations in national enterprises.
Talent demand in animation industry
According to expert statistics, the current animation industry needs 150,000-200,000 talents, but only about 10,000 talents can be provided every year, and there is a huge talent gap. At present, the employment rate of animation and related majors has always been high. In 2004, the employment rate of animation majors in colleges and universities reached 100%. Among them, 12% were hired by the central and provincial radio and television, press and publication departments, 9% were taught in related art majors in colleges and universities, 72% were engaged in animation design and production work in major animation industry companies across the country, and 7% were engaged in other related work. The income of animation talents is also considerable. 85% of animation talents have monthly salary of more than $3,000, which is twice the salary of the traditional IT industry. The annual salary of experienced animation senior production staff can reach about $60,000.
With the further development of the industry and the further maturity of the market, the demand for all kinds of professionals will be more extensive, and the requirements for the quality of talents will also be higher and higher. Practical and compound talents who are proficient in vocational skills, creative and planning abilities, and possess good humanistic qualities will be very popular. The huge contradiction between China’s huge animation and multimedia market and the critical shortage of related professionals in China will undoubtedly bring an excellent development opportunity for China’s animation and multimedia education. Seizing this opportunity to develop our country’s animation and multimedia education is a top priority.
China Animation Market
There are many opinions about how big the consumer market of China’s animation industry is every year, some say that it is $10 billion, and some say that it is $15.6 billion. No matter what the argument is, the numbers are staggering. With a century of animation history, the United States has become the world’s largest animation production and product export country. The annual output value of its animation and derivative products is more than 50 billion U.S. dollars. Disney’s operating income in 2000 alone reached 15 billion U.S. dollars. The animation industry has surpassed the aircraft manufacturing industry and the steel industry to become the sixth pillar industry in the United States. The Japanese animation industry, which is famous for its classic images such as “Astro Boy” and “Ikkyu”, has an annual turnover of 9 billion U.S. dollars, and animation has become Japan’s third largest industry. “Rising star” South Korea, the total market size of the animation industry in 2003 also reached 770 billion won, about 700 million US dollars.
Authoritative survey figures show that China has become the second largest market in Asia in terms of selling copyrighted toy products. As a result, cartoon licensing has also become an emerging industry with great development potential. By 2012, a large number of 3D movies were released, such as “Sell”, “Submarine Mobilization 2”, “Journey to the West”, etc., and the box office of Chinese movies continued to rise and break through year after year.
The figures show that the total output value of China’s animation industry has exceeded $3.5 billion each year. At present, the annual sales of children’s food in China are about $5.48 billion, the annual sales of toys are about $3.125 billion, and the annual sales of children’s clothing are more than $14.1 billion. The annual sales of products and various children’s publications amounted to $1.563 billion.
There are 367 million minors in China, and they are all potential consumer groups in the animation industry. It is estimated that Chinese animation products will have a huge development space with an output value of over 100 billion yuan. Some experts optimistically estimate that there is a gap of at least $12.5 billion in China’s animation industry.